A little about me ...
As a data-driven marketing professional with a demonstrated history of achieving results,
I enjoy leveraging my passions, creativity and skills in pursuit of a goal.
Professional Experience
Marketing Content Specialist | Consumers Credit Union
April 2021 - Present
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Manage all marketing requests for Consumers @Work program, including the creation of print and digital deliverables such as presentations, proposals, flyers, signage and more.
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Manage all digital signage via AdQue, WatchFire and BrightSign programs
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Coordinate, write, edit and publish all blogs, produced both in-house and via outsourcing
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Coordinate media coverage through the creation and distribution of press releases to a variety of media contacts
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Collaborate with marketing team to establish campaign strategies in line with credit union goals
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Create and circulate various regular emails via Documatix and HubSpot platforms
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Assist social media team with strategy and creation of video content using iPhone camera and Adobe Rush software
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Research and implement white-label financial education content to support Consumers members and retail staff
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Contribute to Consumers UNITE team to bring more diversity, equity and inclusion training to the credit union
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Saved the credit union $70,000+ during financial education platform contract negotiations
Communications Specialist | Kalamazoo RESA
April 2016 - April 2021
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Managed all marketing for Kalamazoo RESA and its programs, including
Head Start, Career & Technical Education (CTE), Education for the Arts (EFA)
and KRESA Print Center -
Strategized and implemented a highly effective, award-winning marketing campaign for the 2019 CTE Millage Proposal
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Developed and launched the CTE website – kresaCTE.org
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Planned, curated and scheduled all social media content for many programs across Facebook, Instagram, Twitter and LinkedIn
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Developed and implemented holistic marketing campaigns to reach a diverse audience across print and digital mediums
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Collected and analyzed performance data, adapted strategies accordingly
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Wrote, edited and published engaging blogs
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Created, wrote and distributed media kits and press releases and to campaign partners and media contacts
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Drafted and circulated monthly digital newsletters using the MadMimi marketing email platform
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Provided coverage of KRESA programs and events, including photography and editorial content
Education
Methodist University
Bachelor's Degree,
Mass Communication
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Kalamazoo Valley
Community College
Associate Degree,
Communication
Certifications
Google Analytics
Google Ads
Hubspot Email Marketing
Skills
Writing & Editing
AP Style
Photography
Media Relations
Email Marketing
Adobe Suite
Google Analytics
Content Management Systems
ADA Accessibility Standards
SEO & SEM
Achievements
National School Public Relations Association (NSPRA)
CTE Millage Campaign, 2020
Future Ready Campaign, 2018